Resume Template: Brand Ambassador

Part salesman, part influencer, you are the face of the operation.
When companies sell products, they need someone on the front lines who is likable, charming, and relatable to potential clients.

That doesn’t mean that you are just a pretty face or a strong personality, though.

In order to be effective at what you do, you need to have a strong understanding of marketing and sales.

There’s a good bit of your job that has to come naturally to you, but you also need to be intelligent and well versed in your industry.

With all this in mind, it is clear that it takes a competent individual to do what you do, and with all your skills promoting products, what problem could you possibly have promoting yourself?

When it comes to resume writing, there is a specific formula and structure to things, and for some, it can be a bit of a challenge to focus on yourself and be critical.

In your field, you will be going up against people who, much like yourself, are great at promotion.

This article might just give you the edge you need to stay one step ahead.

Summary

  1. Resume Template
  2. Formatting
  3. Writing Your Resume Summary
  4. Areas of Expertise
  5. Writing Your Work Experience
  6. Writing Your Education Section
  7. Additional Sections
  8. Resume Points to Remember
  9. Resume “Don’ts” to Remember
  10. Some Helpful Tools

Let’s begin with a sample brand ambassador resume to demonstrate how all the resume pieces fit together. Then we will break each section down to really drill into how to write the best brand ambassador resume you possibly can.

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Brand Ambassador Resume (Text Version)

Contact Info:

Rickie Pond
[email protected]
1 (503) 555-0055
Charlotte, NC 20001
linkedin.com/rickie.pond123

Summary Statement:

Brand Ambassador: Accomplished Brand Ambassador with a strategic eye for assisting clients in reaching target demographics through data-driven decision making. Ability to lead a team to meet goals through street events and digital pushes of campaigns. Wide range of experience and a proven track record of increasing brand awareness for various companies for over 12 years.

Skills/Areas of Expertise

  • Social Media: Google+, Facebook, Instagram, LinkedIn, Twitter, Pinterest
  • Technology: SEO, Google AdWords, Google Analytics
  • Personal Skills: Communication, Collaboration, Time Management, Self-starter

Professional Experience:

Be the Brand | Senior Brand Ambassador
Charlotte, NC | March 2018-Present

  • Schedule and train 10 Lead Brand Ambassadors on company best practices and brand values
  • Grew new customers by 25% through new branding of giveaways and social media paid marketing
  • Forged relationships with department heads to revitalize the company brand
  • Travel to locations across the US to welcome new members to the team

Charlotte Hornets | Field Brand Ambassador
Charlotte, NC | January 2011 – March 2018

  • Led 10+ brand ambassadors in the setup and breakdown of site venues
  • Conceptualized new branding strategy around street teams on college campuses
  • Performed as the point of contact for vendor sites and clients to ensure successful collaborations
  • Increased attendance of millennial customers to events by 30% through data-driven decision making

Your Fan Club | Brand Ambassador
Austin, TX | August 2008-May 2011

  • Managed inventory of over 50 SKUs for upcoming tours and promotions
  • Provided optimal customer service through problem-solving during events of 1,000+
  • Recorded promotional material used across social media platforms
  • Communicated efficiently with a team of 10+, promoted to lead ambassador in 2 months

Education/Certifications

Bachelor of Arts in Business
University of Virginia, Charlottesville, VA
Class of 2008

Certifications

  • Certified Brand Manager: Association Of International Product Marketing And Management
  • Certified Innovation Leader: Association Of International Product Marketing And Management

Formatting

The format of your resume is a lot like visual advertising for a product.

Before anyone knows what the product is or what it does, it takes a well-designed ad to catch their attention.

Hiring managers on average only spend about 6 seconds looking at each resume they review, and your resume format is the first thing they are going to notice.

If you want them to keep reading, it needs to look professional.

So, how do you catch their attention?

To start, make sure that you always list your work history in reverse chronological order.

Following this rule of thumb allows for your most recent and impressive accomplishments to come first.

To allow for key details to stand out, make sure that you are utilizing proper spacing and bullet points.

Typing each section out in a clear and easy to read font will get your brand ambassador resume noticed for all the right reasons.

Follow these basic formatting “rules,” and your most exciting resume inclusions will shine.

Start With Your Resume Summary

The summary of your resume consists of a brief description of your most notable qualities and abilities as a brand ambassador.

You want your summary to be impactfully detailed yet concise and kept to only about three sentences.

The best way to catch someone’s attention is to utilize powerful descriptors and impressive specifics to describe yourself.

Make sure that you include details that are directly related to the position you are applying to.

You don’t want to just be the best person.

You want to be the best person for the job.

Some examples to illustrate:

Yes!

Accomplished Brand Ambassador with a strategic eye for assisting clients in reaching target demographics through data-driven decision making. Ability to lead a team to meet goals through street events and digital pushes of campaigns. Wide range of experience and a proven track record of increasing brand awareness for various companies for over 12 years.

No!

Brand Ambassador with skills at assisting clients in reaching target demographics. Team leader with experience in increasing brand awareness for various companies.

The first example is detailed, lays out the candidate’s strongest abilities, and explains how they use those skills to impact a business.

The second example uses minimal detail in describing the candidate and doesn’t show how their strengths could affect a company.

PRO TIP: If you are having trouble deciding what qualities are most impressive to list in your summary, try starting with your other sections and come back to this. Sometimes thinking through your education and work history allows you to reflect more on what your greatest attributes and skills are as a brand ambassador.

Key Accomplishments/ Skills & Qualifications

The next part of your resume is a more concise list of key accomplishments and qualifications that show why you are the best person for the job.

This list is usually laid out at or near the top of a resume and consists of just a few bullet points.

Due to its placement and minimalism, it is the most obvious section to notice and read at a glance.

Skills/Areas of Expertise

  • Social Media: Google+, Facebook, Instagram, LinkedIn, Twitter, Pinterest
  • Technology: SEO, Google AdWords, Google Analytics
  • Personal Skills: Communication, Collaboration, Time Management, Self-starter

Skills can usually be categorized into two main classifications:

Hard skills:

  • Teachable
  • Practicable
  • Easy to Quantify
  • Technical

Soft skills:

  • Personality Traits
  • Subjective
  • Harder to Quantify
  • Innate
  • Not necessarily teachable

Both skill types are essential when it comes to being an impressive brand ambassador.

Hard skills are necessary when it comes to understanding an industry, studying trends, and marketing.

Soft skills are extremely important when it comes to personally promoting items and speaking with clients.

You need to be well-read, and you need to be personable – neither one will do without the other in this field.

PRO TIP: Even within the same career, what a hiring manager is looking for will differ from company to company. Make sure that you reference the job posting as you decide what skills to include on your brand ambassador resume.

(See below for a helpful table of some suggested hard and soft skills to include in your resume.)

Writing Your Work Experience

While the last few sections have done a lot of “talk” about why you are a great candidate, your work experience section is where you need to really “walk the walk.”

When deciding what jobs to include in this section, make sure that you are picking things that relate to what you are applying for.

Listing your work history in reverse chronological order allows for your most impressive jobs to come first because they are usually your most recent.

Follow these rules of thumb, but also think independently about what jobs are going to show off your skills the best when you are describing them.

As with the sections before, you should describe your jobs thoroughly, while remaining to the point.

You should only include about three to five sentences per description.

Yes!

Be the Brand | Charlotte, NC | Senior Brand Ambassador| March 2018-Present

  • Schedule and train 10 Lead Brand Ambassadors on company best practices and brand values
  • Grew new customers by 25% through giveaways and social media paid marketing
  • Forged relationships with department heads to revitalize the company brand
  • Travel to locations across the US to welcome new members to the team

No!

Be the Brand | Charlotte, NC | Senior Brand Ambassador| March 2018-Present

  • Train other ambassadors
  • Grew new customers using giveaways and marketing
  • Grew relationships with department heads
  • Welcome new members to the team and provide feedback

The first example explains a positive cause and effect between the candidate’s accomplishments and the impact it had on the company.

The second example lists the same tasks without details of how the candidate affected the company, and it uses repetitive speech.

PRO TIP: When describing job details, always try to quantify and qualify what you’re talking about whenever possible. If you increased sales by 30%, say so, don’t leave things up to the imagination.

(If you lack work experience, see below for a helpful section.)

More About Bots

As the job market becomes increasingly oversaturated, Applicant Tracking Systems (ATS), or bots, are coming into greater and greater use to review resumes.

If a company you apply to uses these systems, your resume will likely be sorted through a bot before human eyes ever see it.

Bots sort through resumes in search of “good candidate potential” by looking for specific keywords that it is designed to pick up on.

If a bot doesn’t flag your brand ambassador resume, it will likely end up in the trash.

Due to the increased use of bots in today’s job market, some resume experts have started to recommend writing your job history in paragraph format instead of using bullet points.

This theory was designed as a way to try and increase the likelihood that candidates will use more keywords in their resume and therefore catch the eye of a bot.

Standard bullet point format:

Charlotte Hornets | Charlotte, NC | Field Brand Ambassador | January 2011 – March 2018

  • Led 10+ brand ambassadors in the setup and breakdown of site venues
  • Conceptualized new branding strategy around street teams on college campuses
  • Performed as the point of contact for vendor sites and clients to ensure successful collaborations
  • Increased attendance of millennial customers to events by 30% through data-driven decision making

Paragraph format:

Charlotte Hornets | Charlotte, NC | Field Brand Ambassador | January 2011 – March 2018

Led 10+ brand ambassadors in the setup and breakdown of site venues. Conceptualized new branding strategy around street teams on college campuses. Performed as the point of contact for vendor sites and clients to ensure successful collaborations. Increased attendance of millennial customers to events by 30% through data-driven decision making.

If you choose to write your resume in paragraph format, you can always include a few bullet points as well.

Charlotte Hornets | Charlotte, NC | Field Brand Ambassador | January 2011 – March 2018

Led 10+ brand ambassadors in the setup and breakdown of site venues. Conceptualized new branding strategy around street teams on college campuses. Performed as the point of contact for vendor sites and clients to ensure successful collaborations. Increased attendance of millennial customers to events by 30% through data-driven decision making.

  • Google Analytics
  • Sales and Expense Reporting

It is still possible to use a significant number of keywords in your resume while using bullet point format.

At Big Interview, we recommend sticking with bullet points so that your resume remains eye-catching for hiring managers.

Writing Your Education Section

No matter where you are in your career, some jobs require specific degrees and levels of education to fill a position at their company.

When you list your education on your brand ambassador resume, make sure that you include the full title of your degree, the school you attended, and the year you graduated.

Example:

Bachelor of Arts in Business
University of Virginia, Charlottesville, VA
Class of 2008

This section is also where you should include any additional certifications or relevant workshops related to your field.

Example:

  • Certified Brand Manager: Association of International Product Marketing and Management 
  • Certified Innovation Leader: Association of International Product Marketing and Management

Possible Sections to Include

If you have any other notable accomplishments or qualifications to add that are relevant to being a brand ambassador, you can always include additional sections on your resume.

Some of the sections you could include are:

  • Awards and honors
  • Publications
  • Noteworthy Projects
  • Social Media Influence
  • Speaking Engagements
  • Hobbies/Interests
  • Volunteer Work

What if You Have no Experience?

What do you do if you just graduated or switched careers?

As if writing a brand ambassador resume wasn’t hard enough, trying to write one with minimal or no work experience presents its own set of issues.

Luckily there are workarounds for such a predicament.

The first adjustment you can/should make is to the resume format.

List your education section below your summary.

Usually, if you lack work experience, your education section is going to be more impressive at this point in your career.

Next, you will want to improve upon the details you can include.

Add in any impressive education-related accomplishments, like a high GPA or any honors and awards you might have received.

If you have accomplishments outside of your education, be sure to include those in an additional section.

Internships and volunteer work look especially impressive for someone new to the field.

Remember to remain confident and trust that your skills will shine through with the right company.

Resume Points to Remember

Check yourself

Make sure that you are always reviewing your brand ambassador resumes before you hand them in. If you have someone else who can read over a resume for you, always ask. If that isn’t an option, try reading it out loud to help you pick out more mistakes and hear how it is going to sound to other people

Time for an “elevator pitch”

When you write your resume, always assume that the hiring manager isn’t going to read everything. Make sure that your most impressive details come first and visually stand out on the page.

Show off

When you are describing a previous job, or your own skills, make sure that you are using powerful keywords to explain things. Don’t steer clear of words that sound strong and specific, and don’t use the same word twice.

Try to Avoid

Don’t wreck yourself

The quickest way to land your resume in the trash is to forget the most basic details of all – your name and contact information. It might sound like a no brainer, but it isn’t uncommon for people to get caught up in all the more complex details only to forget the simplest things of all.

Get to the point

Don’t hand in a two-page resume. You might be cool – but unless you invented brand marketing yourself, you aren’t two-page resume cool. In all seriousness, if you can’t take the time to narrow things down, a hiring manager won’t do it for you.

Don’t overdo it

It can be tempting to try and stand out by using a funky format or a creative font; however, a resume is not the place to do so. Your goal is to make things easy to read and understand, so stick with legible fonts and easy to follow formats.

Helpful Tools:

Power Words

  • Administered
  • Founded
  • Adept
  • Formulated
  • Built
  • Implemented
  • Created
  • Improved
  • Consolidated
  • Initiated
  • Coordinated
  • Launched
  • Developed
  • Pioneered
  • Designed
  • Organized

Skills List

Hard Skills Soft Skills
Social Media Communication Skills
Google AdWords Organized
Google Analytics Leadership
Sales and Expense Reporting Self-starter
SEO Relationship Building
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